Under the title “Change!”, the German Brand and Design Congress 2018 focussed itself on the transformation of brands within the context of social development. This encompasses both successfully managing brands within the context of digital transformation and internationalisation of markets, as well as the revitalisation and emotionalisaton of existing brands. Best practice reports illustrate both re-branding processes, as well as the synergies between innovation, brand and design for new creations.
Venue: Porsche Museum Stuttgart
250 participants from 20 industry sectors